What's New. Subscription Gaming November 28, 2020. Scire, S. (2020, Mar. Slate's new international paywall seems ill-conceived. Slate features regular and semi-regular columns such as Explainer, Moneybox, Spectator, Transport, and Dear Prudence. Support for QAnon is hard to measure â and polls may overestimate it, The Marshall Project is experimenting with snail mail to reach incarcerated people, News organizations that want journalists to engage with their audience may be setting them up for abuse, With The Recast, Politico looks to redefine who counts as a ‘politico’. Last modified March 26, 2020. The monthly or annual charges on their credit cards are the steadiest revenue stream available to most media companies â especially compared to, say, advertising sales during a pandemic. Want to know if your news organization reflects your community? Plotz’s successor’s successor, Jared Hohlt, announced the news in a post late Wednesday afternoon: Starting today, Slate is trying something new. How about two? While Slate and Politico kept their main sites entirely free, MIT Technology Review started putting at least some existing content behind the paywall when it introduced its Insider service last year. Slate Plus is not new. Audiences are much bigger; social media lets stories spread well beyond their small subscriber base; people are far more comfortable paying for things online. The Slate Plus program is aimed at a small audience by design. ... the Wall Street Journal and a growing list of newspapers that have enacted metered paywalls to their websites. It launched six years ago, and it has become a very important part of how we sustain our business—and how we think about our relationship to readers and listeners. By Jared Hohlt. Slate is published by The Slate Group, a Graham Holdings Company. Up till now, Slate has provided almost all of its written work for free. | first = Sarah So some people will pay for a subscription to a news site. They’ve also been encouraged by successfully reader-supported projects such as Who Counts?, which has been covering voting, immigration, gerrymandering, and citizenship questions ahead of the 2020 elections. Three? Subscribing will cost $35 for your first year as a Slate Plus member. âUp till now, Slate has provided almost all of its written work for free. Slate Type of site Online magazine OwnerThe Slate Group Created byMichael Kinsley EditorJared Hohlt URLslate.com, slate.fr Alexa rank 2,374 CommercialYes RegistrationOptional for Slate Plus and commenting only Metered paywall Launched1996; 24 years ago Current statusActive ISSN1090-6584 1091-2339 OCLC number728292344 Slate is an online magazine that covers current affairs, politics, ⦠Slate launches a metered paywall to draw more membership revenue from readers, not just listeners âUp till now, Slate has provided almost all of its written work for free. They proved correct; the paywall came down after less than a year. could get a boost from the many newly housebound listeners. Slate Launches Metered Paywall to Get More Members to Join Slate... March 27, 2020. Slate has put up a metered paywall to convert its âmost loyal readersâ to paying members. Which for 1998 was pretty impressive…But that meant the maximum readership for anything was 20,000 people. What's New. While the content was unlocked, Slate made lists of content people should read and Buzzfeed made lists of content not to be missed. For example, among Gannettâs 78 newspapers that use a soft paywall, the meter limit ranges from seven to 20 articles a month, depending on audience nuances. ... Slate.com a redessiné son interface pour les mettre en majesté. The kind with a meter that stops you 10 â or some other TBD number â stories into the month. For a while now we’ve been looking at an enhanced subscription model. That’s why they’re not saying, for now at least, how many articles it will take to bump into the gate. March 15, 2020. Like many other news organizations, Slate has seen surges in traffic and podcast downloads as the coronavirus pandemic has unfolded in recent weeks. Do a source audit. Nieman Foundation for Journalism at Harvard, 26 Mar. In 2013, Slate became profitable after preceding years had seen layoffs and falling ad revenues. {{cite web But going forward, we think the way we will truly thrive is by continuing to diversify our revenue—by asking readers like you to support us more directly. 6 Mar. But those “most loyal readers” will now need to join Slate Plus to have access to unlimited articles (after a free two-week trial). (Podcast pages will not count toward the limit and all coronavirus coverage, Hohlt emphasized, will remain free.) Scire, Sarah. Web. Up till now, Slate has provided almost all of its written work for free. Scire, Sarah. No Paywall For Slate - And No End To The P-Word Polemic. "Slate launches a metered paywall to draw more membership revenue from readers, not just listeners." And Slate has always wanted to be the sort of place that’s in a kind of perpetual conversation with its audience. Let me say that again: Itâs not a paywall! Slate Is Starting a Metered Paywall. | last = Scire | title = Slate launches a metered paywall to draw more membership revenue from readers, not just listeners Our daily email, with all the freshest future-of-journalism news. For the first time, the nonprofit newsroom is offering readers the opportunity to “mail this story to your loved one in prison.”, Help advance the Nieman Foundation’s mission “to promote and elevate the standards of journalism”, © 2021 by the President and Fellows of Harvard College. }}, To promote and elevate the standards of journalism, Covering thought leadership in journalism. In his announcement, Hohlt cites the increasingly tough climate for digital media as one reason for the change. “We do think having diversified revenue streams and a greater alliance with our readers is something that would be healthier from a revenue perspective.”. Cloud Services Fuel Microsoftâs FY21 Q2 Revenue Growth. The paywall is a metered paywall, but Slate did not specify how many articles a non-member can read before hitting the paywall. Check said that Slate’s advertising revenue, as at virtually all publications, has been impacted by coronavirus, including a dip in the hard-hit travel sector. Join the 50,000 who get the freshest future-of-journalism news in our daily email. Audiences still got six articles a month for free, but after that, they had to subscribe. Here’s how. "Slate launches a metered paywall to draw more membership revenue from readers, not just listeners." Slate launches a metered paywall to draw more membership revenue from readers, not just listeners âUp till now, Slate has provided almost all of its written work for free. By gating their written work but leaving podcast availability unchanged, Slate hopes to convert more readers than listeners into Slate Plus members. The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age. One controversial method is the paywall. The spread of ideas online, and peopleâs endorsement of them in polls, doesnât give the whole picture. Posted onJuly 4, 2015by Joshua Gans. Slate launches a metered paywall to draw more membership revenue from readers, not just listeners âUp till now, Slate has provided almost all of its written work for free. This isn’t Slate’s first bite at the paywall apple â even the metered variety. It will be a comparatively loose meter, at least at first. That means only the “most engaged visitors” will be forced to join Slate Plus to continue reading and the total number of people who run into the paywall in this first week is expected to be “very small.” Check likened this first paywall iteration to “dipping a toe in the water” but acknowledged they expect to get all the way in eventually. Nothing will change for their 60,000 paying members of Slate Plus. Even with what they’ve described as a rosier-than-many advertising outlook, Slate has clearly seen the need for further shifting its revenue balance away from ads and toward reader-generated revenue. Audio already accounts for more than half of Slate’s membership revenue, Slate CEO Dan Check said, and they’re now nudging the people enjoying Slate’s written work to contribute too. In the coming months, some of our most engaged visitors will be prompted to join Slate Plus in order to keep reading articles on the site. Been reading slate for like 10 years now. Itâs not a paywall. | url = https://www.niemanlab.org/2020/03/slate-launches-a-metered-paywall-to-draw-more-membership-revenue-from-readers-not-just-listeners/ But as a national publication, Slate isn’t reliant on local businesses that might be closed by shelter-in-place orders, and Check said their “broad base” of advertisers in technology and finance haven’t been as affected. They’ll see. Twitter Acquires Revue to Help Creators Monetize Content Through Paid Newsletters. It’s a project of the Nieman Foundation for Journalism at Harvard University. Readers like you make our work possible. Slate is known (and sometimes criticized) for adopting contrarian positions, giving rise to the term "Slate Pitches." But going forward, we think the way we will truly thrive is by continuing to diversify our revenue â by asking readers like you to support us more directly. Mashable added that news sites, like ⦠“If you want people to join or subscribe, asking them to do it voluntarily is not quite enough,” Check said. Readers can access up to five articles per month; anything beyond that and ⦠Slate features regular and semi-regular columns such as Explainer, Moneybox, Spectator, Transport, and Dear Prudence. It is ad-supported and has been available to read free of charge since 1999, but restricted access for non-US readers via a metered paywall in 2015. We will be asking our most loyal readers â those of you who visit the site the most â to help keep making our work possible by joining our membership program, Slate Plus…. “Despite our best intentions, we wonât know who is in our stories until we count them.”. But Slate also reported that the past eight months have all ranked among their top 12 most trafficked months ever and that they’ve seen strong readership across their full range of content: from news analysis (including their excellent court commentary) to human interest and advice to big feature packages like Lines of Code. In the spring of 2015, four years after it imposed its âmetered modelâ paywall, The New York Times had more than 900,000 digital subscribers, and seemed on the road to a million of them. Accessed March 6, 2021. https://www.niemanlab.org/2020/03/slate-launches-a-metered-paywall-to-draw-more-membership-revenue-from-readers-not-just-listeners/. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue â by asking readers like you to ⦠As Slate reported, sites that use metered paywalls include the New York Times and the Washington Post, among others. | accessdate = 6 March 2021 the appetite for a third or fourth subscription, put up a paywall for readers outside the United States, $2.31/week: That’s about what you’ll pay for a digital newspaper subscription these days, the average digital newspaper subscription costs, At Slate Plus, behind-the-scenes content wasn’t a big draw for members â but bonus podcast episodes are, Nieman Foundation for Journalism at Harvard University. (If you are reading this as a member, thank you! But Hohlt, Check, and product manager Heidi Strom Moon said the timing of the metered paywall, nearly a year in the making, owed more to their realization that they could only fine-tune the paid model so much absent real-life data from users. Subscribing will cost $35 for your first year as a Slate Plus member. “We have assumptions, but we want to see what happens with the actual readers,” Check said. [7] In 2014, Slate introduced a paywall system called "Slate Plus" offering ad-free podcasts as well as some bonus materials. Slate ⦠Help us continue to provide the reporting, commentary, and criticism you won’t find anywhere else. "The idea is that every writer and editor on staff has to spend a month or six weeks a year not doing their regular job⦠That stability is one reason why a number of alt-weeklies suffering from a sudden ad crash have rushed to launch membership programs in the past week. Becoming a member is also the best way to help us shape that journalism. Thank you again for being a loyal Slate reader and listener. | date = 26 March 2020 What’s the magic number to maximize both conversions and ad revenue? Despite only signing up 9,000 subscribers this year, the online magazine will expand its premium membership plan to international readers. Background. Observers were skeptical; one Forrester analyst worried Slate neither “has a financial purpose or is a game or pornography,” the only things people paid for online in 1998. We get to learn more about what you’d like to see more (and less) of, and you get to know us better, too: through special events and reader-feedback sessions and the like. In 2012, Slate launched the Slate Book Review, a monthly books section edited by Dan Kois. Well, starting this week…it’s a paywall. Slate features regular and semi-regular columns such as Explainer, Moneybox, Spectator, Transport, and Dear Prudence. If the ad revenue cant cover costs, im guessing someone at the top is sucking too much money out in salary. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue â by asking readers like you to support us more directly.â. The great paywall tightening of 2017 continues. Eventually, they just had to launch the thing, find out what works (or doesn’t), and adjust from there. Slate, of course, has seen nearly every trend in digital news come and go over its 24 years online, and it was relatively early to membership as well, having launched the successful Slate Plus six years ago. And please consider joining Slate Plus if you haven’t, so that we can continue bringing Slate to you tomorrow. But in November 2014, The New Yorker announced the clamp down on the freebies with an easy-to-use metered paywall. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue â by asking readers like you to ⦠For newspapers that employ a soft paywall, thereâs no standard limit of free articles readers can access each month before they have to subscribe. Here is an excerpt from editor Jared Hohltâs March 25 announcement : âBecoming a Slate Plus member is the absolute best way to back the journalism we do. A publication’s paying subscribers may be just a sliver of the “monthly uniques” touted on press releases, but they’re a critically important one. “The problem was â and this was in 1998 â that we had 20,000 paid subscribers to Slate, right away, paying $20 a year. Combines humor and insight in thoughtful analyses of current events and political news. Weâre not asking you to pay for stories, and weâre not turning on a meter that stops you 10 stories into the month. | ref = {{harvid|Scire|2020}} I am writing today with news for this far-flung readership: Slate is rolling out a paywall for international users. “Up till now, Slate has provided almost all of its written work for free. And it was a tough year for the writers, because they went from having a growing audience and starting to feel like the web was working in terms of reaching to people you wanted to reach to suddenly feeling like youâre writing for a very small group of people.”, Of course, 2020 isn’t 1998. The price was $19.95 a year. Slate slides behind a metered paywall as global readers are asked to pay $5/month Slate, the online news, culture, and current affairs magazine, has launched a paywall ⦠Making Slate for you is what’s exciting about making Slate in the first place. Nieman Journalism Lab. Slate Launches Metered Paywall to Get More Members to Join Slate... March 27, 2020. 2020. We are far from the first digital publication to be launching a metered paywall for our site. It is ad-supported and has been available to read free of charge since 1999, but restricted access for non-US readers via a metered paywall in 2015. Plus, he noted, the direct-to-consumer advertising that podcasts are known for (new Quip toothbrush or Blue Apron meal kit, anyone?) The change is the most significant one the Times has made to its pay model since 2012, when it cut the number of monthly free articles from 20 to 10. Retrieved March 6, 2021, from https://www.niemanlab.org/2020/03/slate-launches-a-metered-paywall-to-draw-more-membership-revenue-from-readers-not-just-listeners/. The site has long appended kickers to their articles that ask readers to “support [Slate’s] independent journalism” through Slate Plus and had previously gated some written content (including some “Dear Prudence” advice). And long before that, Slate was famously one of the first of those newfangled “Web sites” to try to charge for access, all the way back in 1998. We will be asking our most loyal readersâthose of you who visit the site the mostâto help keep making our work possible by joining our membership program, Slate ⦠[17] In 2013, Slate became profitable after preceding years had seen layoffs and falling ad revenues. When it launched, then-editor David Plotz answered the rhetorical question, “So, what is Slate Plus?”. But the broader shift to reader revenue and away from advertising goes back way farther, long before any of us had heard of COVID-19. It is ad-supported and has been available to read free of charge since 1999, but restricted access for non-US readers via a metered paywall in 2015. © President and Fellows of Harvard College, unless otherwise noted. There’s also a two-week free trial if you want to think about it a little while longer. Many of the articles are short (less than 2,000 words) and argument-driven. Around 2010, the magazine also began running long-form journalism. Thereâs also a two-week free trial if you want to think about it a little while longer. Basically, users canât access certain content, or certain amounts of content with metered paywalls, without paying for a membership or one-off usage fee. Like many other news sites, you can have, in this case, 5 free articles a month and for more will have to pay $5 a month for access to ⦠A publicationâs paying subscribers may be just a sliver of the âmonthly ⦠Nieman Journalism Lab. The New York Times said Friday that it will cut the number of free articles available to âmostâ non-subscribers each month from 10 to five. Slate launches a metered paywall to draw more membership revenue from readers, not just listeners. And nothing will change for many casual readers who don’t read enough articles to hit the paywall. Slate launches a metered paywall to draw more membership revenue from readers, not just listeners. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue â by asking readers like you to ⦠Online magazine of news, politics, technology, and culture. Even though I am a regular reader of Slate, I missed this announcement last monththat they are putting in a metered paywall for International (i.e., non-US) readers. And we are always exploring new ways to support our journalism and journalists, particularly in what has become a tough climate for digital media. Nieman Journalism Lab. Years later, then-editor Jacob Weisberg said he was glad Slate had “got it out of our system early.”, “I think it was the worst year at Slate,” he added. Others, like the New York Times, have moved to a metered-paywall model, which allows readers to view a certain number of free stories a month before requiring a subscription. “We realized we could debate our assumptions endlessly internally, and that we’re better off getting real data from our readers,” Check said. First, let me say what itâs not. âWhen youâre a six-times-a-year publication, itâs tough to stay top-of-mind,â explains Bruce Rhodes, VP of consumer revenues and marketing. In 2012, Slate launched the Slate Book Review, a monthly books section edited by Dan Kois. “We grew our ad business by double digits last year and right now the forecasts are still positive for year-over-year growth,” Check said. “We have industry benchmarks, but we know our people will be different.”. âUp till now, Slate has provided almost all of its written work for free. SaaS and Cloud Services January 28, 2021. What’s the best way to follow how the news is changing? But going forward, we think the way we will truly thrive is by continuing to diversify our revenue â by asking readers like you to support us more directly.”. All rights reserved. Ki Sung, Jonathan Blakley, and Vinnee Tong, while bonus podcast episodes were converting audiophiles. But we are announcing this change in a world that looks a lot different from the one in which such plans were first discussed. Many of the longer stories are an outgrowth of the "Fresca Fellowships", so-called because former editor Plotz liked the soft drink Fresca. But their experience with Plus was that while bonus podcast episodes were converting audiophiles, readers were not converting at the same rate. Paywalls are popular with many large, legacy media sites like The New York Times and other publications that got their start in print. Background. slate.com â Natalie Matthews-Ramo Starting today, Slate is trying something new. Thereâs been a wave of online news outlets trying different versions of a paywall model over the past year or so, with everything from a New York Times -style metered plan to a hard wall like the one that former Wall Street Journal writer Jessica Lessin has around her site The Information. Five on Friday: Local Ownership, Lead Magnets and Lessons Learned. A publication that relies more fully on its subscribers is a publication that serves them better. We will be asking our most loyal readers—those of you who visit the site the most—to help keep making our work possible by joining our membership program, Slate Plus. In the coming months, some of our most engaged visitors will be prompted to join Slate Plus in order to keep reading articles on the site. Everything thatâs free on Slate will remain free for all Slate readers. June 8, 2015 Slate is launching a metered paywall for international readers. This move is not one we undertake lightly. And I want to be perfectly clear: All Slate content about the coronavirus outbreak will remain free for everyone, no matter how many articles on the subject you end up reading. Nothing is changing for you or your membership.). But Slate â one of the oldest digital-only sites on the web â has chosen a somewhat different route: it ⦠Becoming a Slate Plus member is the absolute best way to back the journalism we do. Back in 2015, it put up a paywall for readers outside the United States which limited them to five articles a month unless they signed up for Slate Plus (or a separate deal called Slate Unlimited). Check said the initial threshold was at least double the industry average of five articles a month. Weekly Subscription News: Babies, Baking and Brands. In 2014, Slate introduced a paywall system called "Slate Plus" offering ad-free podcasts as well as some bonus materials. All contents © 2021 The Slate Group LLC. Will stop as soon as they force me to pay. And the benefits are clear: not only all the articles you want to read (with a cleaner reading experience) but also ad-free podcasts and bonus show content. With the change in Chrome 76, itâll be nearly impossible for news sites to have a functional metered paywall, and nearly every major national and regional newspaper currently uses ⦠| work = [[Nieman Journalism Lab]] Starting today, Slate is trying something new. 2021. 26). (And the financial state of journalism is much worse.).
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