“The studios are trying to find new ways to date films when now all bets are off. Alexandra Osben. Report this profile About Currently working as a Data Scientist for Gower Street Analytics, a film-tech company that is transforming the movie industry using the latest technology. Gower Street Analytics: Senior Developer Headquarters: London, UK URL: https://gower.st/ Gower Street Analytics is a well-funded growing startup doing predictive analytics and data science in … Report this profile About Film Distribution professional with a background in theatrical sales, and a current focus on box office analysis across the U.K. & other international markets. Gower Street Analytics. The new year continues where the old one left off. Comscore also partners with Gower Street on FORECAST, offering film executives intelligent box office predictive analytics. Stephen Williams. The algorithms and experts of Gower Street Analytics may be the answer, By The new feature is an expansion of the partnership between Gower Street and Comscore which has been established since 2015. Fueled by Comscore movies. Our platform can show whether that exact date improves a film’s commercial prospects or not.”, A complex process that used to take days now takes seconds – often taking place within a meeting. Data-driven decisions aren’t new to Hollywood – in fact, they helped create it. Gower Street Analytics has 15 repositories available. Gower Street Analytics, which studies theatrical data to analyze the market response, said this about the Chinese box office based on a model on full box office recovery. Follow their code on GitHub. But innovation is in our fabric. “Systems based purely on machine learning are not able to adapt as easily.”, By A massive blockbuster is like a shark in the water – the other fishes will scatter or be devoured. You can opt out at any time or find out more by reading our cookie policy. Gower Street Analytics is a well-funded, growing startup doing data science in the movie business. Chief Film Technology Officer at Gower Street Analytics, creating groundbreaking new technology for the film industry. Dimitrios Mitsinikos, founder of theatrical predictive analytics company Gower Street, explains why his business can confidently act as a GPS for studios and distributors. Our simulations are an additional safety net.”, Gower Street, which – like many others in the industry – had to furlough some of its staff in March, is now using its data to explore ways in which the cinema industry can recover from the effects of Covid-19. Will Bedingfield. Gower Street Analytics, which takes its name from the location of that first studio, now has staff across seven different countries. “If a country participates in the World Cup, we need to know the probability of them progressing to the later stages,” he says. Partnered with Comscore , the worldwide box-office trackers, Gower Street created Forecast , a market simulation system designed to find the best release dates for any film. “Our analysts have evaluated the kind of audience most likely to go to the cinema around specific days, such as Valentine’s Day,” Mitsinikos says. The whole industry may take that role again when people feel safe.”, Google got rich from your data. By Gower Street calculates that global box office was worth $90 million over the weekend to Sunday. “Between the platform and our experts, we can generate real world simulations, even in unpredictable times. Picking the right time to release a global blockbuster is complex work at the best of times, and Gower Street Analytics could play a key role by finding the most lucrative release dates for studios, using a combination of data science and human expertise. Fixing it is almost impossible. LOS ANGELES (CelebrityAccess) — While its no secret that the motion picture industry has been pummeled by the coronavirus shutdowns, a new study by Gower Street Analytics has revealed the full extent of the carnage. Gower Street is transforming the movie business with the latest technology, to help the industry better understand the past, to make informed decisions in the present, and maximize future potential. “Right now, we have more usage in the system than ever before,” Mitsinikos says. Oxford Brookes University. FORECAST, our theatrical predictive analytics platform, has well over 22,000 comparison titles, with approximately 2,000 new comps added every month," said Dimitrios Mitsinikos, Chief Executive Officer at Gower Street. Karen Krizanovich. Join to Connect Gower Street Analytics. “This recovery process is something that has never been done before, so it requires some out-of-the box thinking. Elizabeth Pisani, How Pixar’s Soul captures the essence of the afterlife, With The Wandering Earth, Netflix has nabbed a sci-fi secret weapon, Labour’s WhatsApp plan is its secret general election weapon, How to rebuild a business after the coronavirus lockdown, Covid broke global medicine. The street is continued from North Gower Street north of the Euston Road. Business Development Consultant at Gower Street Analytics. With cinemas closed, other films followed Bond’s lead, either by not choosing a release date or moving far into autumn – or to 2021 – and now, Hollywood studios are scrambling to reschedule blockbusters in order to recoup the vast budgets invested in their production. The Year of the Ox brought bullish results as Chinese audiences came out in force for a record Chinese New Year weekend. "Our proprietary Film Comparisons module on FORECAST is flexible and easy to integrate with client and partner systems. Gower Street has been a partner of Comscore since 2015. “Yes, people were going to the cinema a lot more and the situation was slightly different. DuckDuckGo is fighting back, The Animal Crossing fans running in-game businesses, Inside the 'bullshit' get-rich-quick world of dropshipping, The secret behind the success of Apple's AirPods, Follow WIRED on Twitter, Instagram, Facebook and LinkedIn, By Gower Street Analytics, which takes its name from the location of that first studio, now has staff across seven different countries. View profile View profile badges Get a job like Joe’s. United Kingdom. One idea to revitalise the industry is to create a “Global Celebration of Cinema Experience”, a month-long film festival with greatly reduced ticket prices so cinema-goers can rekindle love for the big screen – a modified version of France’s annual Fête du Cinéma. Email Gower Street Analytics. The software adds information about the cast and crew, genre, running time, format and age rating, and estimates about how widely particular films will be released. Gower Street Analytics is an ambitious project to measurably improve the efficiency of the global theatrical market through advanced data science. To the south it becomes Bloomsbury Street. Nearly a quarter (23%) of all US movie theaters have stayed closed since March 2020! Comscore today announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. “As an industry, we have already lost $5bn – more than ten per cent of the annual global box office,” says Dimitrios Mitsinikos, cofounder and CEO of London-based Gower Street Analytics, the company used by major Hollywood studios schedule movie releases in marketplaces across the world. US – Media measurement business Comscore has announced that Gower Street Analytics film comparisons are now available to subscribers of Box Office Essentials and International Box Office Essentials. Seasonal variations can make a big difference, too – in Russia, sharp temperature changes can cause drops of 90 per cent or more in cinema attendance over the course of a weekend. Gower Street Analytics FORECAST. We’re partnering with exhibitors, distributors, and other key players to help films reach a bigger audience. “The market will be at least $10bn behind the norm when this crisis is over,” says Mitsinikos. About Gower Street Analytics Gower Street Analytics was founded in early 2015 to grow the global box office market through data-driven strategy optimizations. Gower Street is a one-way street in Bloomsbury, central London, running from Euston Road at the north to Montague Place in the south. Print + digital, only £19 for a year. Python jobs in West Hollywood, CA. The University of Edinburgh. “Data is global, by day, by film, by cinema and in some cases by showtime,” Mitsinikos says. Copyright © 2020 Gower Street Analytics Ltd: registered and based in London, company number 09455007 -, Ticket Tales: Global Box Office Gets Animated, One Long Year â The US Movie Theaters That Have Remained Closed Since March 2020, China Cements Recovery Success With Record Chinese New Year Results, A Quiet New Year â The First Billion of Global Box Office in 2021, Power Shift: How The Coronavirus Crisis Reframed Global Box Office, 2020 Vision: Part 2 â Top Films Of 2020 By Market [Interactive] (Updated), Gower Street’s Rob Mitchell Discusses Chinese New Year Prospects in Variety. Will Bedingfield, By Its software package, called "FORECAST", allows theatres and studios to simulate box office numbers – not only to find the optimum release date, but also to inform levels of staffing and stock, ensuring, say, that popcorn supplies don’t run out. “Each decision can make a difference of hundreds of thousands or millions of dollars in box office performance.”, To predict a film accurately in a normal year, there are more than 25,0000 release date changes that need evaluation. Different films react differently to changes, because of their target audience and other factors. The new feature represents an expansion of the partnership between Gower Street and Comscore. Gower Street is transforming the movie business with the latest technology, to help the industry better understand the past, to make informed decisions in the present, and maximize future potential. This site uses cookies to improve your experience and deliver personalised advertising. In 1911, the Nestor Film Company relocated from New Jersey to Los Angeles, prompted by a report that suggested that better weather and more days of sunshine would make for a more profitable studio. Amit Katwala, “Don’t forget that the biggest film admissions year is still 1946, the year immediately after WWII,” Mitsinikos says. CA-HOLLYWO - 1575 N Gower Street is now hiring a Manager, Digital Analytics in Hollywood, California. It built the first movie studio in Hollywood at the corner of Sunset Boulevard and Gower Street, and the following year, it changed its name to Universal Pictures. Will Bedingfield and Amit Katwala, In previous years, when, where and how a film got released would be based on how well a similar film performed in the past. Alexandra Osben Box Office Analyst at Gower Street Analytics London. 19,654 open jobs. That’s how our R&D process works.”. Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street’s proprietary film comparison data to optimize planning and evaluation. Even sporting events can play a role. Senior Box Office Analyst at Gower Street Analytics London, United Kingdom 380 connections. “Twenty smaller titles that move on dates around you over a period of six to nine months can have the exact same effect,” he adds. Winchester. How will Hollywood recover from a summer of limited releases? According to the study, by the end of August, the movie industry has seen revenue decline by more than 90%, year-over-year. TOM & JERRY scored big in the Domestic market as Japan's DEMON SLAYER THE MOVIE: MUGEN TRAIN crossed $400 million worldwide. Gian Volpicelli, By Gower Street Analytics January 2018 – Present 1 year 10 months. University College London (UCL) and the Royal Academy of Dramatic Art are located along Gower Street as is part of University College Hospital. FORECAST can simulate any film moving to any date on the calendar. "While we cannot predict when this will happen, we can highlight the risk with a wider than usual estimated box office range – this is how we flag risk,” says Mitsinikos. The most volatile period in the history of the movie industry began on March 4, 2020, when James Bond blockbuster No Time To Die, the 25th instalment of the world’s longest running film franchise, was pushed back because of the Covid-19 outbreak. In January, global cinemas accounted for $1 billion box office. I lead the technology team at Gower Street Analytics, a data analytics … Review all of the job details and apply today! There are many factors that will mark 2020 out as a unique year at the global box office. Perhaps one of the most notable is the lack of a unifying global hit proving a dominant force at the box office. Laura Miller, By “We need to know fixture dates so our algorithms can incorporate their possible effect.”, By Gower Street Analytics London-based Gower Street was launched recently by former NBC Universal international executives Dimitrios Mitsinikos and Matthew Eric Bassett. If lockdown restrictions lift, autumn 2020 could be rammed with big-ticket movies competing for the attention of moviegoers. Although this is slightly down from Decemberâs $1.1 billion, the... For the first time, the Asia Pacific region represented over 50% of the global box office in 2020. TOM & JERRY scored big in the Domestic market as Japan's DEMON SLAYER THE MOVIE: MUGEN TRAIN crossed $400 million worldwide. The company uses historical box office data … We have contracts with major movie studios that are household names. That all adds up to Gower Street Analytics, the company that leads the market in telling Hollywood when, where and how to send that big expensive baby into the world. These generated a combined yearly box office of $1.8 billion on average. But release dates are not set in stone. But cinema is a nice form of escapism. Welcome to WIRED UK. “What makes it possible for our platform to still function under these extreme market changes is that human knowledge and algorithms work together to create the output,” Mitsinikos says. TRIAL OFFER
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